English summary for screening — check the original posting before applying.
Kauche is seeking a Senior Product Manager to redesign the advertising experience and drive revenue for their EC site, "Kauche." This role focuses on transforming advertising from a chore into an engaging experience, leveraging gamification and behavioral economics within their unique "Kauche Farm" feature.
Must-haves
- 2+ years of Product Manager experience in B2C apps (games, manga, continuous learning, points, or social apps)
- Experience in gamification design and continuous experience design
- Basic understanding of behavioral economics (loss aversion, prospect theory, framing, nudging)
- Experience collaborating with engineers and designers
- Ability to evaluate measures and prioritize using data analysis (SQL/BQ)
- Japanese language proficiency (JLPT N1 or higher required for advanced communication)
Nice-to-haves
- Experience in designing user experiences for video rewards, offer walls, surveys, or affiliate marketing
- Experience in UX design utilizing characters and world-building
- Experience designing retention and engagement drivers in manga or game apps
- Ability to "unlearn" and adapt
- Experience implementing the "Intuition → Surprise → Story" framework
Tech stack
GoGoogle Cloud (Cloud Run, Cloud Spanner, Pub/Sub)gRPCProtocol BuffersGitHub ActionsCloud BuildTerraformCloud MonitoringCloud LoggingCloud TraceBigQueryLooker StudioAI/LLM tools (Claude, Codex, Cursor, Gemini, GitHub Copilot)GitHubSlackNotionFigma
Work style
Hybrid, 3 days/week in the Tokyo office.
Other notes
Annual salary: ¥7,200,000 - ¥15,600,000.