English summary for screening — check the original posting before applying.
Kauche is seeking a Senior Product Manager to lead the next growth phase of their social commerce app, which has over 7 million downloads. This role will focus on redesigning the advertising experience to be more engaging and integrated with the app's gamified features, specifically the "Kauche Farm".
Must-haves
- Minimum 2 years of Product Manager experience in B2C apps (games, manga, learning, points, or social apps)
- Experience in gamification design and retention strategy, with ability to discuss impactful measures
- Basic understanding of behavioral economics (loss aversion, prospect theory, framing, nudging)
- Experience collaborating with engineers and designers
- Ability to evaluate measures and prioritize using data analysis (SQL/BQ)
- Japanese language proficiency (JLPT N1 or higher required for advanced communication)
Nice-to-haves
- Experience designing user experiences for video rewards, offer walls, surveys, or affiliate marketing
- Experience designing UX utilizing characters and world-building
- Experience designing drivers for retention and continuation rates in manga or game apps
- Experience implementing the 'intuition -> surprise -> story' framework
- Fast learning ability using AI
- Openness to unlearning
Tech stack
GoGoogle Cloud (Cloud Run, Cloud Spanner, Pub/Sub)gRPCProtocol BuffersGitHub ActionsCloud BuildTerraformCloud MonitoringCloud LoggingCloud TraceBigQueryLooker StudioClaudeCodexCursorGeminiGitHub CopilotGitHubSlackNotionFigma
Work style
Hybrid work style with 3 days per week in the Tokyo office.
Other notes
Annual salary range: ¥7,200,000 - ¥15,600,000.